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PCI India has established a strong concurrent measurement and learning (CML) unit as an integral part of the program team, the purpose being to provide evidence-based assistance in designing effective solutions and making course corrections.

Though its resources are available to support all portfolios and projects of PCI India, the core mandate of CML unit is to support JEEViKA Technical Support Program (JTSP), a partnership between the State Government of Bihar and PCI supported by BMGF.

The CML unit supports the State Rural Livelihoods Mission and JTSP team in measuring the progress towards the envisaged outcomes of a state-wide Health & Nutrition intervention, as part of which PCI designs Behavioral Change Communication content on several themes viz. complementary feeding, maternal diet diversity, exclusive breastfeeding, etc. targeted at members of women’s self-help groups. The unit measures aspects such as reach, fidelity, quality, retention, one’s ability to recall the messages (assimilation), willingness to act upon knowledge (self-efficacy) and outcome of the intervention, and provides feedback so as to improve the intervention design, operational efficiency and cadre training.

The CML unit deploys a trained and experienced field force to collect high-quality and timely data from the ground with the assistance of digital tools. The unit is well-equipped to design and test study tools, routine monitoring formats, dashboards, training manuals etc. and has in-house analysis capability. It has also been instrumental in strengthening JEEViKA’s data system by integrating HN indicators within the JEEViKA MIS. The CML unit also documents and disseminates findings generated from internal studies as well as coordinates with external evaluators for conducting various periodic evaluations. Data generated by CML unit is being utilized by JEEViKA officials at block, district, and state levels for improving the program performance.

The CML unit has the potential to play a crucial role in applying insights gained from one project to other projects, thus helping improve the program design and implementation and quality of delivery across the organization.

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